Website Content and Design
I have extensive experience with content management systems including GovStack, WordPress and Polopoly. In 2025–26, I supported the migration of the City of Woodstock’s website to a new CMS. This project involved writing content for the main website, building new microsites for the Woodstock Art Gallery and Woodstock Museum, and delivering training to internal users on accessibility and writing best practices. I also manage my mom’s professional author website.
Branding
I led the rebranding of the Woodstock Art Gallery from 2020 to 2022. This included developing a national request for proposals (RFP) for graphic designers to submit expressions of interest and qualifications. Three designers were shortlisted to develop logo proposals, which were presented to the public for feedback through an exhibition at the gallery and an online survey, which received more than 500 responses. I then worked with the selected designer to refine the logo and develop branded materials including letterhead, business cards, social media templates and signage.
In 2020 I also developed a Language & Style Guide for the Woodstock Art Gallery, with a focus on inclusive language. This document was updated in 2023 to reflect the new branding guidelines.
Editorial
I currently lead production of What’s on Woodstock, a print and digital magazine that is published eight times and is mailed to more than 22,000 homes and businesses in the City of Woodstock. This involves planning content, leading editorial meetings, assigning and writing articles, working with in-house and contract graphic designers to approve content designs and layout, and reviewing the final proof before the magazine goes to print.
Graphic Design and Video
In addition to working with professional graphic designers and videographers, I have experience creating social media graphics, posters, brochures and video content. While I mainly use Canva for design projects, I’ve also worked in the Adobe Creative Suite and have used a variety of video and audio editing platforms.
