Branding
I led the rebranding of the Woodstock Art Gallery from 2020 to 2022. This included developing a national request for proposals (RFP) for graphic designers to submit expressions of interest and qualifications. Three designers were shortlisted to develop logo proposals, which were presented to the public for feedback through an exhibition at the gallery and an online survey, which received more than 500 responses. I then worked with the selected designer to refine the logo and develop branded materials including letterhead, business cards, social media templates and signage.
In 2020 I also developed a Language & Style Guide for the Woodstock Art Gallery, with a focus on inclusive language. This document was updated in 2023 to reflect the new branding guidelines.
Digital Content
From social media and newsletters to website management, digital content is a major focus of my work in communications. I have experience with a variety of platforms for creating, scheduling and publishing content including Sprout Social, MailChimp and website content management systems. Explore the links below to see some of the content I’ve recently created for the Woodstock Art Gallery and Museum.
Woodstock Art Gallery
Woodstock Museum
Graphic Design and Video
In addition to working with professional graphic designers and videographers, I have experience creating social media graphics, posters, brochures and video content. While I mainly use Canva for design projects, I’ve also worked in the Adobe Creative Suite and have used a variety of video and audio editing platforms.
Robin De Angelis 